A user interface is like a joke.
If you have to explain it,
it's not that good.

My name is Furkan Akbayrak. I am a user experience design and research consultant especially experienced in travel, fin-tech, b2b platforms and e-commerce.

My main goal is to create digital experiences that are beyond the screens, platforms or businesses but putting user experience at the heart of the products.

I am a big fan of working hands-on and addicted to the field research. I have been spending my last 8 years to learn everything about the user, decision making, and cognitive approaches. I am the advocate of every white space on your screen.




  • Gold Stevie Winner, Best Shopping App Carrefour (2016)
  • Silver Stevie Winner, Best Travel App Jolly Tour (2016)
  • Bronze Stevie Winner, Best Experimental & Innovation App Halkbank (2016)
  • 13th Altın Örümcek, Best Commercial Web Site Turkcell.com.tr (2015)
  • 13th Altın Örümcek, Best Mobile Web Site Turkcell.com.tr (2015)
  • 13th Altın Örümcek, Best Telecommunication Web Site Turkcell.com.tr (2015)
  • 13th Altın Örümcek, Second Best Educational Web Site Turkcell Academy (2015)
  • Site of the Day, by R/GA with Carlsberg.com.tr (2013)


  • Field and remote user research
  • Facilitate user experience workshops
  • Wireframing, prototyping and interaction design
  • User interface design consulting