T H E S T O R Y O F J O L L Y T O U R ’S N E W M O B I L E A P P D E S I G N
Jolly Tour mobile app is an end product of comprehensive and collaborative work of research, design and development teams to deliver inspiration, precise recommendations and reliable information to customers with a clear, high-toned user interface.
W H A T W E D I D?
We organized workshops to understand stakeholder needs as well as the short and long term business objectives in order to create the mobile strategy and user research plan.
I N - D E P T H I N T E R V I E W S
We ran in-depth interviews with 12 users to map out their travel planning and online purchase experiences.
We gathered valuable insights into their motivations while travel planning, how they describe a good experience and how we can provide a great mobile journey.
M O B I L E U S A B I L I T Y T E S T I N G
We ran tests on competitor mobile apps, investigated and compared usability issues and created extensive guidelines for the user experience and usability framework we envisioned for Jolly Tour’s new app.